Marketing
Students may seek either an academic major or minor in marketing.
Major in Marketing
The marketing major prepares students with the marketing skills and business acumen necessary for professional and personal success in today's global business environment. The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Students with a major in marketing will be well-positioned to enter a broad spectrum of marketing positions in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Intended Program Outcomes
The student who graduates with a major in marketing will be able to
- Apply marketing knowledge and skills to meet organizational goals through analytic and management techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations.
- Employ strategic marketing skills including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis to respond to organizational marketing challenges.
- Conduct research, analyze data, create an effective marketing plan, and support decisions that meet the needs and wants of global customers.
- Utilize verbal and non-verbal communication skills, including strategic communication, technology, fluency in business language, and effective customer communication, to achieve personal and organizational goals.
- Act with personal and professional integrity, conveying an ethical orientation in the global marketplace of employers, peers, and customers.
- Cultivate and maintain positive interpersonal relationships based on demonstrated character, behavior, engagement, and positive interaction with teams, managers, and customers.
Degree Requirements
A degree with a major in marketing requires the successful completion of 120 credits of coursework including 36 credits for the major (indicated by 
); 41 credits in general education requirements (GERs); and 43 credits in the minor, electives, and other requirements. At least 18 credits in the major must be earned in upper-level courses (numbered 300 or above).
Requirements for the Marketing Major
Coursework for a major in marketing includes the following:
- Required business courses (15 credits): ACCT 301 (or ACCT 221); BMGT 364, 380, and 496; and STAT 230 (or STAT 200)
- Required marketing courses (12 credits): MRKT 310, 354, 410, and 412
- Supplemental major courses (6 credits): Any MRKT courses
- Required capstone course (3 credits): MRKT 495
- Required related courses (9 credits), which may be applied anywhere in the degree: ACCT 326 (or IFSM 300), and ECON 201 and 203
Recommended Sequence
The following course sequence will fulfill all of the requirements for the BS in marketing. Since some recommended courses fulfill more than one requirement, substituting courses for those listed may make it necessary to take additional courses to meet degree requirements. Students should consult an academic advisor whenever taking advantage of other options.
Information on alternate courses (where allowable) to fulfill general education requirements (in communications, arts and humanities, behavioral and social sciences, biological and physical sciences, mathematics, and interdisciplinary issues) may be found in the General Education Requirements.
Minor in Marketing
The marketing minor complements the skills the student gains in his or her major discipline by enhancing the knowledge and skills related to marketing situations and processes and the emerging global marketplace.
Requirements for the Minor
A minor in marketing requires the completion of 15 credits in marketing. All MRKT courses apply. Students are recommended to take MRKT 310 as the first course for the minor, if not applied elsewhere in the degree.
At least 9 credits must be earned in upper-level courses (numbered 300 or above). Courses already applied toward other degree requirements (e.g., major or general education) may not be applied toward the minor. Prerequisites apply for all courses.
For a listing of all the requirements for the bachelor's degree, students should refer to their major and the General Education Requirements.
Marketing Major Courses
First Courses
(to be taken within the first 18 credits)
Note: Placement tests are required for math and writing courses.
LIBS 150 Introduction to Research (1)
WRTG 101 Introduction to Writing (3)
MATH 103 College Mathematics (3)
or MATH 107 College Algebra
or a higher-level math course
BMGT 110 Introduction to Business and Management (3)
(strongly recommended elective if the student
has no prior business experience)
Introductory Courses
(to be taken within the first 30 credits)
ECON 201 Principles of Macroeconomics (3)
(related requirement for the major; also
fulfills the first general education requirement
in behavioral and social sciences)
NSCI 100 Introduction to Physical Science (3)
and NSCI 101 Physical Science Laboratory (1)
or other course(s) to fulfill the general
education requirement in biological and
physical sciences with related laboratory
WRTG 291 Research Writing (3)
or other course to fulfill the general
education requirement in communications/
writing
IFSM 201 Concepts and Applications of Information Technology (3)
or CMST 303 Advanced Application Software
STAT 230 Introductory Business Statistics (3)
or STAT 200 Introduction to Statistics
PHIL 140 Contemporary Moral Issues (3)
or other ARTH, ARTT, HIST, HUMN,
MUSC, PHIL, THET, dance, literature, or
foreign language course to fulfill the first
general education requirement in arts and
humanities
Foundation Courses
(to be taken within the first 60 credits)
PSYC 100 Introduction to Psychology (3)
or SOCY 100 Introduction to Sociology
or other course to fulfill the second
general education requirement in
behavioral and social sciences
(discipline must differ from first)
BIOL 101 Concepts of Biology (3)
or ASTR 100 Introduction to Astronomy
or other course to fulfill the general
education requirement in biological
and physical sciences
HIST 142 Western Civilization II (3)
or HIST 157 History of the United States Since 1865
or other ARTH or HIST course to fulfill the
general education requirement in arts and
humanities for the historical perspective
(discipline must differ from other humanities
course)
ECON 203 Principles of Microeconomics (3)
(related requirement for major)
ACCT 301 Accounting for Nonaccounting Majors (3)
or ACCT 221 Principles of Accounting II
(students should note prerequisite)
SPCH 100 Foundations of Oral Communication (3)
or SPCH 101 Introduction to Public Speaking
or other course to fulfill the general
education requirement in communications/
writing or speech
BMGT 364 Management and Organization Theory (3)
IFSM 300 Information Systems in Organizations (3)
or ACCT 326 Accounting Information Systems
(related requirement for the major, fulfills the
interdisciplinary issues/computing requirement;
students should note prerequisite)
MRKT 310 Marketing Principles (3)
Additional Required Courses
(to be taken after introductory and foundation courses)
WRTG 394 Advanced Business Writing (3)
or other course to fulfill the
upper-level advanced writing requirement
BMGT 380 Business Law I (3)
MRKT 354 Integrated Marketing Communications (3)
MRKT 395 Managing Customer Relationships (3)
or other supplemental major course
(see Requirements for the Major)
MRKT 410 Consumer Behavior (3)
BMGT 496 Business Ethics (3)
MRKT 454 Global Marketing (3)
or other supplemental major course
(see Requirements for the Major)
MRKT 412 Marketing Research (3)
Capstone Course for the Major
(to be taken in the last 15 credits)
MRKT 495 Strategic Marketing Management (3)
Minor and/or Elective Courses
(to be taken in the last 60 credits along with required major courses) (37)
Total credits for BS in marketing 120
UMUC Europe Undergraduate Catalog
Last updated: 30 June 2011