Faculty Contact Information:
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Consultation:
| I can be contacted 24 / 7 via the WebTycho classroom or via email. | |
Required Texts and Readings:
| Schneider, G.P. Electronic Commerce (7th ed.). Boston, MA: Course Technology. | |
Supplementary Readings:
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Evans, J., and Barron, A. (2002). Microsoft FrontPage 2002 - Illustrated Complete. Boston, MA: Course Technology.
The standard for papers in the graduate program is the APA style. All participants in this course and all graduate INSS, MGMT, PUAD, and ECON courses should have a copy of the style guide:
American Psychological Association. (2001). Publication Manual of the American Psychological Association, 5th Edition. Washington DC: Author. All graduate students should be prepared to utilize the UMUC online library at http://www.ed.umuc.edu/library/. The library contains a large number of full text academic journals that are free of charge and immediately available. The library homepage also contains a number of links related to improving students' research and writing skills. | |
Recommended Journals:
| Publications of the various professional societies (such as ACM -- the Association for Computing Machinery, the IEEE Computing Society, and the various management professional societies) are strongly recommended. In addition, there are many trade journals (such as eWEEK) that MIS professionals should become familiar with, many of these being published both weekly and on-line. | |
Course Description:
| 3 semester hours credit. (Formerly INSS 685B.) This course compares and contrasts "traditional" commerce and electronic commerce ("e-commerce"). Students experience the use of available tools to design and construct a prototype e-commerce site for a business. Students conduct research and report on current issues in e-commerce, such as privacy, security, relevant legislation, marketing strategies, ethics of various types of strategies, and payment methods. | |
Course Goals:
Students who have successfully completed this course should::
- Understand the underlying fundamentals that determine the success or failure of both e-commerce enterprises and the more traditional "bricks and mortar" businesses.
- Understand the impact on potential success of the enterprise of different factors present in the e-commerce setting, such as immediacy, lack of geographical constraints, 24/7 availability, available options for payments by customers, and absence of personal communication with customers.
- Be "current" on privacy and security issues.
- Be able to research relevant legislation.
- Understand various marketing strategies, and the associated ethical issues.
- Have the ability to evaluate current tools available for development of e-commerce web sites.
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Course Objectives:
At the conclusion of this course the student will:
- Understand what is involved in starting up and operating an internet business (and you'll know exactly what it means to work in "internet time")
- Have basic knowledge of what is involved in designing, maintaining and administrating a web-based ecommerce site;
- Understand the history and development of global electronic commerce;
- Understand the complexities of the marketplace for ecommerce (i.e., marketing, advertising, consumer demographics, business models);
- Be familiar with basic Internet economic issues, such as the problem of pricing the use of the Internet infrastructure and problems of emoney;
- Be familiar with legal and regulatory policy issues that affect ecommerce;
- Understand issues surrounding privacy and the protection of intellectual property;
- Have basic knowledge of network security risks and solutions;
- Know how to use elementary cryptographic techniques, and understand their strengths and weaknesses for data authentication and integrity and digital signatures;
- Be familiar with markup language for business (ebXML).
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Grading Information:
Grades for this course will be assigned as follows:
A 92%
B 80 – 91%
C 70 – 79%
F Below 70%
Please note that Bowie State University does not use "D" for graduate students. The grade F(a) is used to designate academic failure. F(n) is used to designate failure for non-completion. Grades of Incomplete or Withdrawal are governed by UMUC-Europe policies. For further details, please refer to the UMUC-Europe Graduate Catalog, available in your local Education Center or online at http://www.ed.umuc.edu/general_info/publications/catalogs. Please note that the deadline for withdrawing from this course is 19th January 2007. | |
Course Requirements:
Graduate school at the masters level focuses on helping students obtain the education needed for success as professionals in their chosen fields. Thus, UMUC-Europe Graduate Programs and Bowie State University share the common goals of promoting excellence in academic scholarship through thoughtful inquiry and the skilful application of knowledge and theory for the betterment of society.
Midterm Exam ................. 20%
Final Exam ....................20%
Individual assignments ........25%
Project .......................25%
Class Room Exercises ..........10%
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Description of Course Requirements:
Participate in classroom discussions: You are expected to come to class prepared to engage in all discussions in a professional and informed manner. Usually this requires two to three hours for every hour of a face-to-face class and approximately ten hours of preparation per week for a DE class.
Complete graduate level projects or programming assignments, write graduate level papers or case studies: You are required to conduct professional-level research, including appropriately citing works of others and avoiding plagiarism. Resubmission of course work from previous classes (whether or not taken at UMUC, UMUC-Europe or BSU), partially or in its entirety, is not acceptable in this course and will result in an automatic failure on the assignment.
Orally/visually present prepared material: You are required to present your results in a professional manner. In a face-to-face course, this typically means an oral presentation accompanied by appropriate visual material. In a DE class, this means creating a visual/textual presentation for your instructor and classmates.
Complete one or more written examination(s): The examination process in this class will assist you in developing the writing and critical thinking skills necessary for successfully passing the comprehensive exam required of all graduate students. The examination questions used for this course will either be taken directly from past comprehensive exams or written as though to be included on a comprehensive exam. | |
Course Schedule:
Week 1: Mon 30 Oct - Sun 05 Nov
Introduction to Electronic Commerce
Week 2: Mon 06 Nov - Sun 12 Nov
Technology Infrastructure: The Internet and the World Wide Web
Week 3: Mon 13 Nov - Sun 19 Nov
Selling on the Web: Revenue Models and Building a Web Presence
Week 4: Mon 20 Nov - Sun 26 Nov
Marketing on the Web
Week 5:Mon 27 Nov - Sun 03 Dec
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
Week 6: Mon 04 Dec - Fri 08 Dec
Web Auctions, Virtual Communities, and Web Portals
Week 7: Mon 11 Dec - Sun 17 Dec
Mid-Term Exam
Week 8: Mon 18 Dec - Fri 22 Dec
The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues
Midterm Break Sat 23 Dec - Mon 01 Jan
Week 9: Tue 02 Jan - Sun 08 Jan
Week 10: Mon 09 Jan - Sun 15 Jan
Week 11: Mon 16 Jan - Sun 22 Jan
Security Threats to Electronic Commerce
Week 12: Mon 23 Jan - Sun 28 Jan
Payment Systems for Electronic Commerce
Final Exam
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Academic Policies:
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The University has a license agreement with Turnitin.com, a service that helps prevent plagiarism from internet resources. I may be using this service in this class by either requiring students to submit their papers electronically to Turnitin.com or by submitting questionable text on behalf of a student. If you or I submit part or all of your paper, it will be stored by Turnitin.com in their database throughout the term of the University's contract with Turnitin.com. If you object to this temporary storage of your paper, you must let me know no later than two weeks after the start of this class. Please Note: If you object to the storage of your paper on Turnitin.com, I may utilize other services to check your work for plagiarism
The official university policy on Plagiarism and Academic Dishonesty can be found at http://www.umuc.edu/policy/aa15025.shtml. Section I.C. states: "Faculty may determine if the resubmission of course work from previous classes (whether or not taken at UMUC), partially or in its entirety, is acceptable when assigning a grade on that piece of course work. Faculty must provide this information in their written syllabi. If the resubmission of course work is deemed to be unacceptable, a charge may not be brought under this Policy and will be handled as indicated in the written syllabi."
Please refer to Description of Course Requirements for specific information on how resubmissions will be treated in this course.
Students with disabilities should contact the appropriate support office at UMUC-Europe.
Jan Keller, Director of Student Services
UMUC-Europe, Heidelberg
Phone: +49-6221-378299
Email: edstudent_svc@ed.umuc.edu
Mailing Address: Unit 29216, APO AE 09102 OR Im Bosseldorn 30, D-69126 Heidelberg, Germany
Please refer to the UMUC-Europe Graduate Catalog for information on the following:
Academic Integrity
Course Load
Exception to Policy
Grade Appeal Process
Make-up Examinations
Nondiscrimination
Code of Civility
Hard copies of the catalog are available at your local Education Center.
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Faculty Bio:
Professor Andrew J. Pickering
Your instructor was ranked as a Collegiate Associate Professor by the University of Maryland University College at his last appraisal. He holds an MSc in Computer Science (School of Mathematical Studies), a BA in Economics (School of Social Sciences) and a professional qualification in Business and Accounting (School of Business, Management and Accounting). He has held a variety of jobs outside education including Computer Manager for a national DIY chain and Software Development Manager providing software to many of the biggest companies in the UK, plus a few big ones in the US. He has recently worked on 2 national shopping cart projects and sundry intranet sites. He has taught both full-- and part--time for the University of Maryland since 1986 and been involved in several course development collaborations with Adelphi to provide online teaching materials. He is currently a beta tester for WebTycho.
Andy Pickering has also taught for Boston University on their graduate program, various departments at Adelphi and has taught Economics, Management Statistics and Computer Science for the graduate program of Maryland in Europe. He sat for some period on the Economics Committee of the British Agricultural Engineers Association and his current area of research is the Economics of Renewable Energy.
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